evoluSHEIN x Anitta sustainable materials product collaboration

SHEIN, a global e-retailer of fashion, beauty and lifestyle products, today announced it has teamed up with global pop star Anitta to launch evoluSHEIN x Anitta, the first product collaboration featured under SHEIN's evoluSHEIN by Design initiative, which has accelerated the use of more sustainable materials and responsible manufacturing practices company-wide. SHEIN is working to reduce the environmental impact of its products with the ambition to source a majority of SHEIN-branded products according to its evoluSHEIN by Design Standard by 2030, rewarding responsible suppliers and promoting awareness to its global following of fashion enthusiasts.

"I am happy that SHEIN is taking an important step in sustainability and its overall environmental impact," said Anitta. "We all want to look great, while also respecting the planet and people."

The new collection showcases the three key environmentally focused material programs SHEIN has launched in the past year:

Styles made from recycled polyester support the transition away from virgin polyester and contribute to SHEIN's decarbonization strategy.

Forest-safe viscose styles are part of SHEIN's commitment to source wood-derived fibers from suppliers that do not endanger vital ancient forests.

Several limited-edition styles are made using rescued textiles left over by other fashion brands, creatively giving new purpose to high quality excess fabrics rather than letting them go to waste in landfill or incineration.

Each piece is made according to the evoluSHEIN by Design Standard, which requires garments to consist of at least 30% preferred materials and be manufactured by suppliers that have achieved high social and environmental compliance verification through third-party audits. All items in the collection are shipped in packaging made with recycled content.

"evoluSHEIN by Design supports a more circular system that mitigates textile waste and reduces consumption of new raw materials," said Caitrin Watson, Director of Sustainability at SHEIN. "We aim to continue reducing the environmental impact of our products while collaborating with other industry leaders to propel the circular textile economy forward. Launching this collection with Anitta is an opportunity to promote alternative and informed fashion choices in a way that is engaging for our customers and brings them along on our evoluSHEIN journey."

As SHEIN continues to evolve its business with the vision of building a desirable fashion future accessible to all, evoluSHEIN by Design touches on many of the company's positive impact priorities. Among those priorities are responsible product sourcing, optimizing resource efficiency and opportunities for circularity, and improving lives in communities around the world. These ambitions, among others, are outlined in the evoluSHEIN Roadmap – SHEIN's holistic approach to addressing the most critical social and environmental challenges facing the fashion industry today.


SHEIN is a global, integrated marketplace offering extended fashion and lifestyle shopping categories from SHEIN branded apparel to products from a global network of sellers, all at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, leveraging its industry-leading on-demand production methodology since 2012, for a smarter and more sustainable industry. Save money. Live in style!


Since breaking through in Brazil six years ago, Grammy-nominated global superstar Anitta has become the leading artist of a new generation of Latin American music. As the biggest global female popstar to come from Brazil, she has amassed over 64 million Instagram followers and nearly 17 million YouTube subscribers, garnering more than 6 billion views. Anitta recently became a first time Grammy nominee in the "Best New Artist" category and has also been named among the world's 15th most influential musicians on social media by Billboard.

Arula unveils Intimates line for millennial and Generation Z women

Arula, the growing mid- and plus-size fashion brand under Stand Out For Good, Inc. will enter a new market with the launch of its intimates collection. The brand is poised to expand with the new product line after doubling its store count and tripling its sales since rebranding in August 2021. The collection will feature over 130 styles of bras, bralettes, undies and loungewear, providing an updated look and feel that is different from what is currently available for the mid- and plus-size consumer.

"Our guest wants effortless intimates that make her feel beautiful, and we saw a huge white space in the market," said Dana Seguin, brand president of Arula and alum of SPANX and Aerie. "The product closest to your body needs to feel the best. I'm excited for Arula to be the first choice of intimates for the mid- and plus-size consumer."

Arula Intimates offers customers on-trend bras, bralettes and undies built on comfort. The line is sized the same as apparel for the easiest fit and shopping experience. The pieces come in everyday favorites like blush, brown and black, but also fun hues like lavender and cobalt.

The collection was developed based on customer feedback. Arula's 312,000 social media followers have shared comments inquiring about when the brand would offer intimates. Bras, lingerie and undies are all among top search terms on Arula's website—another indication customers desired pretty, soft, and feminine intimates found at standard-size retailers.

Leading the charge are industry veterans Dana Seguin and Suzanne Marsden, who have 50 years of combined experience in the intimates industry. When it came to marketing, the creative execution was a full team effort—Arula employees, influencers and models all participated in the launch. Arula even featured 10 mid- and plus-size team members to model for its "For Us, By Us" campaign as a way to show the products on the women who helped create them.

"The industry's mindset toward bras has always been that to get support you have to over-construct, and beauty is left out of the equation," said Suzanne Marsden, head buyer for Arula. "When designing the line, we felt that support and beauty are equally important, especially to the millennial and Gen Z consumer. It's never been done in the plus-size industry."

To celebrate the launch, Arula is offering buy one, get one 50% off all their bras and bralettes, so customers can try the full collection. For more information about the Arula Intimates line, visit arula.com.

Stand Out For Good, Inc. is a purpose-based, inspiring lifestyle and fashion family of brands rooted in community and committed to giving back. From welcoming experiences and warm associates to thoughtfully curated products in-store and online, Stand Out For Good, Inc. represents 121 Altar'd State stores, 38 Arula boutiques, 10 Vow'd boutiques, seven Tullabee boutiques and four AS Revival stores in 39 states. Stand Out For Good is built upon the founding principles of giving back and making a difference in the world. Locally and globally, Stand Out For Good, Inc. has partnered with over 4,000 nonprofits that provide food, clothing, resources, education, and love to those in need.

Launch of Limited-Edition Lip Treatment

TULA Skincare, the leading doctor founded, clean, and clinically effective prestige skincare brand has partnered with lifestyle influencer, Krista Horton, to launch its first-ever overnight lip treatment, TULA x Krista Horton Moisture Lip Mask Coconut Overnight Hydration Treatment.

No stranger to collaborating, TULA and Krista first partnered together in 2021 on a limited-edition version of TULA's So Polished Exfoliating Sugar Scrub - the brand's award winning exfoliator. So Refreshing, Hibiscus Lemonade Exfoliating Sugar Scrub was an instant hit with TULA's glow getters. In fact, after selling out in 2021 after just 5 weeks, it was restocked in 2022 only to sell out again!

On the heels of this success, the two have collaborated again, this time to launch the TULA x Krista Horton Moisture Lip Mask Coconut Overnight Hydration Treatment. This deeply nourishing and smoothing overnight lip mask is clinically proven to hydrate lips for 24 hours, and is formulated with lip peptides to plump and smooth lips, hyaluronic acid and vitamin E for hydration, coconut oil, avocado oil, and coconut extract to help nourish and soften lips, and evening primrose to condition lips overnight. It also includes TULA's patent pending S6Pro Complex®, a doctor-developed super six proprietary blend of three prebiotics and three probiotic extracts. Clinically tested, this complex helps to improve skin smoothness and maintain skin balance, strengthen the skin barrier, and protect from moisture loss.

"I am so happy to be working with TULA again. It was so fun to collaborate on a product that is everything I love and I know so many others will too," says lifestyle influencer and TULA partner, Krista Horton. "This lip mask is the perfect thing to include in your daily routine to give you that little 'pick me up' moment. My lips have never felt as smooth as after using it, and the scent will automatically make you feel like you're being transported to your favorite tropical destination."

"We are thrilled to be launching our first overnight lip treatment with Krista Horton who has been an incredible TULA partner," says TULA Skincare CEO, Savannah Sachs. "As we see hashtags like #lipmask amassing over a billion views on TikTok in recent months, we think this is the perfect time to expand our offerings in the lip category."

TULA x Krista Horton Moisture Lip Mask Coconut Overnight Hydration Treatment launches today, May 9, 2023 on tula.com. It will also be sold in-store and online at Sephora.

About TULA Skincare

TULA, meaning "balance" in Sanskrit, is a clean and clinically effective prestige skincare and wellness brand built on the power of probiotic extracts, which are clinically proven to nourish, soothe, and balance skin. Founded by practicing gastroenterologist, Dr. Roshini Raj, TULA Skincare sits at the intersection of beauty and wellness and believes the same ingredients that are good for your body are also good for your skin. With a focus on being healthy and confident rather than perfect, TULA aims to inspire everyone to #EmbraceYourSkin. TULA Skincare was recently acquired by Procter & Gamble. TULA is a digitally native, social-first omni channel brand with DTC as a core capability and is also available through its beauty retail partners including Ulta Beauty, Sephora, Nordstrom, and Neiman Marcus in the US and internationally at Sephora Canada, in MECCA's Australia and New Zealand markets, in China on global e-commerce site TMALL, and at Space NK in the UK. For more information and the latest news on TULA Skincare, visit www.tula.com.

LovelyWholesale Launched Summer Collection

LovelyWholesale ("LW" or "the Company"), an international quick-to-market online women's fashion brand, launched its early summer collection Pulsating Dreams on April 20. This Pulsating Dreams collection is focused on the use of bold colors, like Digital Lavender and Viva Magenta, Pantone's color of 2023, to create a mood of vibrancy, optimism, and youthful exuberance. All the outfits in this collection are suitable for vacation dressing needs, including dresses, matching sets, swimsuits, and sandals. LovelyWholesale aims to inspire people to convey vitality, energy, and happiness through this summer collection.

"Bright and bold color palettes are a perfect way to make you stand out from the crowd," Monica said, the head of the LW Design Dept.

As Laurie Pressman (vice president of Pantone) said "Refusing to step back to the life we once considered normal, or the status quo, we are instead embracing the experience we've had to look upon this as an opportunity to write a new narrative for ourselves and establish a new vision. We've opened this door to a whole new way of living." LovelyWholesale hopes this summer collection can meet as much as possible the customers' vacation needs, ensuring that customers can find something stunning for vacation sunny days.

Besides bright and bold colors, the Pulsating Dreams collection uses high slits, see-through patchwork, and cut-outs design features to highlight the 2023 vacation theme. These design features are just for those who are looking to add some personality to their vacation wardrobe.

"We've received some reviews of this bright summer collection from our loyal customers since last weekend, saying that they absolutely love the dresses from the new collection and can't wait for a day out in the sun," said Jovan, the CMO of LW.

LovelyWholesale invites everyone to enjoy the new collection and start planning a perfect summer vacation at the end of April. Visiting LovelyWholesale website or App for more information.

Founded in 2010, LovelyWholesale supplies more than 10 thousand types of fashionable clothing, shoes, sexy lingerie, and accessories. The company focuses on providing higher-quality products at competitive prices to customers all over the world. LovelyWholesale customers know they can trust us for everything they need from the latest trend-led pieces and celebrity inspired looks, to the everyday wardrobe staples and that ultimate party piece. LovelyWholesale expects every customer can find their loved style and enjoy shopping here.

LovelyWholesale has factories and warehouses all around the world. With the great advantage of fabric resources and hundreds of fashion buyers, LovelyWholesale can provide customers with the latest fashion trends and affordable prices for the first time. Over the past 12 years of operation, LovelyWholesale has become one of the most popular online fashion stores in North America.